Postcards and the 10%

In my years as art director, I threw away 90% of the postcards I receive.

That statement may come across as odd. Professors, agents, editors, and other art directors & illustrators say it’s imperative to send postcards. You may have taken that advice. You may have spent good money on hundreds of cards. And now, a former art director of one of the largest collections of imprints says he threw almost all of them away.

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